Ecopreneur Roetz-Bikes – Amsterdam
by Josien - 26 May, 2020
Amsterdam: the city reigned by cyclists. This city is well equipped for riding bikes, you’ll find bike paths and lanes in almost every street allowing cyclists safely drive through the city. Cyclists heading to and from work, loaded with groceries heading home from the supermarket, parents with kids piled in the cart in the front, elderly with electric bikes… And now there are eco-bikes, made by ROETZ.
Since I’m from Holland it’s no surprise that I love riding bikes rather than using taxis when I’m traveling. Besides the fact that it’s a faster means of transport in super touristic cities, the wind in my hair will always make me feel freer. I get my bearings so much quicker when I have my own wheels and there are no barriers that stop me from connecting with the city and the country.
Did you know that the Netherlands has more bikes per capita than any other European country?
There are many many bike rentals and sellers throughout the city, but I want to highlight one in particular: Roetz-Bikes.
Roetz believes in responsible and eco-friendly entrepreneurship. They make eye-catching design bikes from discarded steel frames. With this, they seize as little as possible on new raw materials.
Roetz-Bikes are made in the Roetz Fair Factory, by hand, and with pride. The team mainly consists of men and women with a distance to the labor market, for whatever reason. The background of the team members varies, but the technical insight is their common ground. At Roetz they are trained to be experienced bicycle repairers with a thorough understanding of all bike-related things.
They all have useful talents. They are extremely strong, quiet (or busy …), stubborn, honest, or have an exceptional eye for detail. Characteristics that come in handy when creating a stylish bicycle from something that was labeled as scrap-iron. In short, just like the bikes, the Roetz bicycle makers are one of a kind.
Each Roetz-Bike has a frame that is suitable for a second life. Every year, 1 million bicycles are thrown away in the Netherlands. 1 MILLION!! Roetz selects the best steel frames of Dutch A-brands from this huge pile of bicycles. Brands that have proven to be masters in making robust frames that last longer than the rest of the bike. They are convinced that these used steel frames even survive the new frames that get on the market today.
Careful handling of raw materials is the starting point for more and more products and processes at Roetz-Bikes. For example, the dress protectors are made from depreciated industrial conveyor belts and the wooden crates of Amsterdam trees saved from the shredder. At Roetz-Bikes around 40% of the raw materials are reused!
For 5 years, Roetz-Bikes ensures that people with a distance from the labor market have a job, reduces the pile of waste in Amsterdam, and give a little push to the circular economy. Where one sees waste and drop-outs, Roetz sees raw materials and talents. The Roetz way of working shows that sustainable work yields profit for people, the environment, and organizations.
So I’m a big fan, and so should you!